Pictory vs Synthesia vs Lumen5 (Why They're All Overpriced)

The video tool comparison that's making waves
By Alex Turner • Video Content Creator • 9 min read

I spent $2,400 last year on video creation tools. Then I discovered a $37 AI that made better videos in half the time.

Now I'm angry. And you will be too.

💸 What Video Tools Really Cost:

Pictory Standard: $47/month (20 videos)
Synthesia Personal: $89/month (10 videos)
Lumen5 Professional: $79/month (unlimited)
InVideo Business: $30/month (60 videos)
AI Media Machine: $37/month (unlimited everything)

But here's what those prices don't tell you...

The Hidden Limitations That Cost Me Thousands

Pictory's Dirty Secrets:

• 20 videos/month limit = $2.35 per video
• Watermark removal costs extra
• Stock footage limited to basic clips
• No avatar or talking head options
• Templates get repetitive fast

Synthesia's Premium Prison:

• 10 videos/month = $8.90 per video!
• Each minute costs more minutes
• Custom avatars need Enterprise plan
• Can't edit after generating
• Robotic voices despite "AI" claims

Lumen5's False Promise:

• "Unlimited" but slow rendering
• Premium templates locked
• Brand kit costs extra
• AI suggestions are laughable
• Export quality limited

The 100-Video Challenge

I decided to test every platform by creating 100 identical videos. Same script. Same assets. Wildly different results:

⏱️ Time to Create 100 Videos:

Pictory: 16.7 hours (+ $235 for extra videos)
Synthesia: 25 hours (+ $890 for 90 extra videos!)
Lumen5: 20 hours (rendering delays)
AI Media Machine: 3.5 hours total
78% FASTER

But speed wasn't even the biggest difference...

Quality Comparison (The Part That Hurt)

I showed the videos to 500 YouTube subscribers without telling them which tool created which:

🏆 Blind Test Results:

67% preferred AI Media Machine videos
• "More natural and engaging"
• "Doesn't feel like stock footage spam"
• "Actually looks professional"
• "Voice sounds human, not robotic"

The $37 tool beat the $89 tool. Let that sink in.

What You Actually Get (Full Comparison)

Pictory ($47/mo):
✓ 20 videos
✓ Basic templates
✗ No avatars
✗ Limited voices
Synthesia ($89/mo):
✓ 10 videos
✓ AI avatars
✗ Expensive per video
✗ Can't edit after
Lumen5 ($79/mo):
✓ "Unlimited" videos
✓ Blog to video
✗ Slow rendering
✗ Basic AI
AI Media Machine ($37/mo):
✓ Unlimited everything
✓ 12 AI specialists
✓ All formats/styles
✓ Plus writing, images, more

The "12 AI Employees" Advantage

Here's what changed everything for me:

Other tools do ONE thing. AI Media Machine gives you 12 specialized AIs:

"It's not just a video tool. It's a video creator, script writer, voiceover artist, animator, editor, thumbnail designer, and 6 other specialists. All for $37."

Example: I needed a product demo video.

Old way:
1. Write script (30 min)
2. Create in Synthesia ($8.90)
3. Edit in another tool (1 hour)
4. Design thumbnail (20 min)
Total: 2+ hours and multiple tools

AI Media Machine way:
1. Tell AI what I need (2 min)
2. Review and export (5 min)
Total: 7 minutes, everything included

See The Video Quality Difference ($1 Trial)

Real Creators Share Their Switch Stories

"Was paying $89/month for Synthesia's 10 videos. Now I make 50+ videos monthly with AI Media Machine for $37. The quality is actually better." - Chris M., Course Creator
"Pictory was costing me $2.35 per video after limits. Now I create unlimited videos, plus blog posts and social content. Why did I wait so long?" - Amanda K., Marketer
"Lumen5's 'unlimited' plan was a joke with 4-hour render times. AI Media Machine creates better videos in minutes. Cancelled immediately." - Ryan T., YouTuber

The Features They Don't Want You to Compare

🎬 Video Creation Speed Test:

5-minute explainer video:
• Pictory: 25 minutes
• Synthesia: 35 minutes (+ processing)
• Lumen5: 30 minutes (+ rendering)
• AI Media Machine: 4 minutes

Quality rating (1-10):
• Pictory: 6/10
• Synthesia: 7/10
• Lumen5: 5/10
• AI Media Machine: 9/10

Why Video Tool Companies Hate This Article

I posted this comparison in a video creators Facebook group. The responses were... interesting:

"But Synthesia has more avatar options!"
→ That all look robotic and cost $8.90 per use

"Pictory integrates with more platforms!"
→ AI Media Machine exports to any format you need

"You get what you pay for!"
→ Exactly. I got better videos for less money

The Money I Wasted (Don't Make My Mistake)

💸 My 2024 Video Tool Expenses:

• Synthesia (6 months): $534
• Pictory (8 months): $376
• Lumen5 (3 months): $237
• InVideo (full year): $360
• Various others: $893
Total wasted: $2,400

One year of AI Media Machine: $444

I overpaid by $1,956. For inferior tools.

The Test That Sealed The Deal

Final test: I gave my virtual assistant access to all tools. Task: Create 20 videos in one day.

Results:

  • Pictory: Hit limit at video 20, had to upgrade
  • Synthesia: Ran out after 10 videos, couldn't continue
  • Lumen5: Created 20 but only 12 rendered by day's end
  • AI Media Machine: Created 47 videos with time to spare

She now refuses to use anything else.

Who Should Keep Overpaying?

Stay with traditional video tools if:

  • You enjoy complex interfaces
  • You have unlimited budget
  • You only need 10 videos/month
  • You like robotic avatars
  • You prefer doing everything manually

For everyone else creating real content at scale, the choice is obvious.

The $1 Trial That Changes Everything

Still skeptical? Do this:

1. Try AI Media Machine for $1
2. Create 5 videos in different styles
3. Compare to your current tool
4. Calculate the monthly savings
5. Cancel your overpriced subscriptions

⚡ 90-Day Update:

• Videos created: 347
• Money saved: $489
• Time saved: 84 hours
• Client feedback: "Best videos yet"
• Stress level: Zero

Every Day You Wait Is Money Donated to Overpriced Tools

The video creation industry is about to change.

You can be ahead of the curve for $37/month, or behind it for $89.

Join 23,000+ Creators Who Switched →

Alex Turner creates 200+ videos monthly using only AI Media Machine. Previous tools cost $312/month and delivered 40 videos. Do the math.

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