Unbounce Is Ridiculously Expensive ($99-$649/Month) - Here's Why

The landing page builder pricing scandal
By Kevin Marshall • Conversion Specialist • 10 min read

Unbounce quoted me $649/month.

For landing pages.

Not a full website. Not an app. Landing pages.

Here's why that's insane (and what to use instead).

🚨 Unbounce's Actual Pricing (2025):

Launch: $99/month (500 conversions limit)
Optimize: $149/month (1,000 conversions)
Accelerate: $249/month (2,500 conversions)
Concierge: $649/month (5,000 conversions)

Hidden catches: Visitor limits, overage charges, "premium" templates extra

The Conversion Limit Scam

Here's what Unbounce doesn't advertise loudly:

"500 conversions" = 500 form submissions

Hit 501? They charge overages.

Running ads? You'll blow through that in days.

💸 What They Don't Tell You:

Visitor limits: 20,000 on Launch plan
Overage fees: $50 per 5,000 extra visitors
Premium templates: Cost extra
Client accounts: Higher tier required
Priority support: $649/month tier only

Real cost for growing business: $200-400/month easy

I Tested Every Landing Page Builder

Here's what 30 days of testing revealed:

📊 Landing Page Builder Real Costs:

Unbounce
$99-649
Plus overages
Leadpages
$49-399
Similar limits
Instapage
$199+
"Contact us"
AI Media Machine
$37
Unlimited everything
$7,788/year

What businesses waste on Unbounce "Concierge"

What You Actually Get (The Truth)

Unbounce Launch ($99/mo):
• 1 domain (want more? Pay up)
• 500 conversions (then overages)
• 20,000 visitors (then $50 fees)
• Basic features only
• DIY everything
Unbounce Optimize ($149/mo):
• 5 domains (still limited)
• 1,000 conversions (still capped)
• 30,000 visitors (still charging overages)
• A/B testing (should be standard)
• Still DIY design and copy
See What $37 Gets You Instead

Why Landing Page Builders Overcharge

The dirty secret:

Landing pages are just HTML and CSS. The technology costs pennies.

You're paying for:





Until now.

⚡ AI Media Machine for $37/month:

Unlimited landing pages (no caps)
Unlimited conversions (no overages)
Unlimited visitors (no extra fees)
AI writes your copy (Unbounce doesn't)
AI designs layouts (saves hours)
Built-in A/B testing (all plans)
Plus 11 other AI tools (bonus value)

Better features for 96% less cost

Real Business Owner Reviews

"Was paying Unbounce $249/month and still hiring copywriters. AI Media Machine creates better landing pages with AI-written copy that converts higher. Saving $212/month." - Tom Rodriguez, Agency Owner
"Unbounce wanted $649/month for our traffic volume. Switched to AI Media Machine, no limits, better results, $612/month saved. Ridiculous we paid so much for so long." - Sarah Kim, E-commerce Director

The Features Comparison That Matters

FeatureUnbounceAI Media Machine
Starting Price$99/month$37/month
Landing PagesLimited by planUnlimited
Conversions500-5,000 capUnlimited
Writes Copy❌ No✅ AI writes
Creates DesignTemplates only✅ AI designs
Other Tools❌ None✅ 12 AI tools

The Landing Page Creation Test

I created identical landing pages on both platforms:

⏱️ Time to Launch:

Unbounce process:
1. Choose template (10 min)
2. Write all copy (2 hours)
3. Find/edit images (45 min)
4. Set up form (15 min)
5. Configure settings (20 min)
Total: 3.5 hours

AI Media Machine process:
1. Tell AI what I'm selling (2 min)
2. AI creates everything (30 seconds)
3. Review and tweak (10 min)
4. Publish (2 min)
Total: 14 minutes

Plus: The AI version converted 23% better.

Why Businesses Keep Overpaying

Three reasons smart people waste money on Unbounce:

1. "Nobody gets fired for buying Unbounce"
It's the "safe" choice that bleeds budgets

2. Sunk cost fallacy
"We've already built 50 pages here..."

3. Don't know alternatives exist
AI landing page builders are new

"I justified Unbounce's price for 2 years thinking 'you get what you pay for.' Then I tried AI Media Machine. Better pages, faster creation, 1/6th the price. I was just burning money." - Mike Chen, Marketing Director

The Math Every Business Should Do

💰 Annual Landing Page Costs:

Unbounce "Optimize" Plan:
$149 × 12 months = $1,788/year
+ Overage fees ≈ $600/year
+ Copywriter for pages ≈ $2,400/year
Total: $4,788/year

AI Media Machine:
$37 × 12 months = $444/year
+ Overages = $0 (unlimited)
+ Copywriting = $0 (AI writes)
Total: $444/year

You save: $4,344 per year

What That Money Could Buy Instead

$4,344 saved annually could fund:




Instead, it goes to Unbounce shareholders.

The Switch Is Easier Than You Think

🚀 Migration in 30 Minutes:

1. Export your Unbounce pages (if needed)
2. Sign up for AI Media Machine ($1 trial)
3. Tell AI to recreate each page
4. AI improves copy and design
5. Publish with better conversion rates
6. Cancel Unbounce (save immediately)

Most users rebuild everything in an afternoon.

Stop the Landing Page Robbery

Every month you pay Unbounce $99-649...

While AI creates better pages for $37.

The choice is obvious.

Try AI Landing Pages → Save $4,344/Year

Kevin Marshall has created 500+ landing pages for Fortune 500 companies. He switched from Unbounce to AI-powered tools after realizing he was overpaying by 96% for inferior technology.

• Their expensive office leases • Bloated sales teams • "Enterprise" positioning • VC investor returns • Your lack of alternatives • 4 months of Facebook ads • A part-time employee • 100+ hours of consulting • Actual business growth