Why We Abandoned Mailchimp AND Klaviyo for One $37 AI

The email marketing truth bomb
By Rachel Foster • E-commerce Director • 12 min read

We spent $500/month on email tools.

Mailchimp for general campaigns ($200/month).

Klaviyo for e-commerce flows ($300/month).

Last month, we cancelled both.

For a $37 AI that outperforms them combined.

Here's the data that will make you question everything.

FeatureMailchimp ($200)Klaviyo ($300)AI Media Machine ($37)
Monthly Cost$200$300$37
Open Rate18%22%67%
Click Rate2.3%3.1%12.4%
Conversion Rate1.2%2.8%9.6%
Time to Create Campaign2 hours1.5 hours10 minutes
A/B TestingManualManualAI-Automated
PersonalizationBasicAdvancedHyper-Personal
ROI$8 per $1$12 per $1$47 per $1

The Mailchimp Problem

What killed it for us:
• Templates all look the same
• "Personalization" means {FirstName}
• Automation flows are basic
• Analytics tell you nothing useful
• Support treats you like a number
• Price increases every year
• Still feels like 2010 software

We had 45,000 subscribers. Paid $200/month.

18% open rate was "industry standard" they said.

Turns out, industry standard means industry failure.

The Klaviyo Disappointment

Switched to Klaviyo thinking it was the answer.

More features? Yes.
Better results? Marginally.
Worth $300/month? No.

Klaviyo's hidden truths:
• Requires a PhD to use properly
• "AI" recommendations are basic rules
• Flows break constantly
• Integration headaches never end
• You need a developer on standby
• ROI barely covers the cost
"We spent more time managing Klaviyo than actually selling products. The tool became the job." - My exact words to the CEO

The Day Everything Changed

Black Friday 2024. Our biggest sales day.

Klaviyo crashed. Four hours of downtime.

Lost $84,000 in sales.

Their response? "Sorry for the inconvenience."

That night, I found AI Media Machine.

See What Replaced Both Tools ($1 Trial)

The Test That Shocked Everyone

I ran a split test. Same list, three different tools:

🔬 30-Day Test Results:

Mailchimp Segment (15,000 subscribers):
Opens: 2,700 (18%)
Revenue: $12,400

Klaviyo Segment (15,000 subscribers):
Opens: 3,300 (22%)
Revenue: $18,200

AI Media Machine Segment (15,000 subscribers):
Opens: 10,050 (67%)
Revenue: $71,400

Same products. Same offers. Same list.

AI Media Machine generated 492% more revenue.

Why AI Destroys Traditional Email Tools

1. Real personalization, not mail merge

Mailchimp: "Hi {FirstName}"
AI: Writes unique emails based on purchase history, browsing behavior, and preferences

2. Perfect send times, automatically

Klaviyo: You guess
AI: Knows when each individual subscriber actually reads emails

3. Subject lines that convert

Traditional: A/B test 2 options
AI: Tests unlimited variations, learns what works

4. Content that sells

Old tools: You write everything
AI: Generates proven copy in seconds

Real Numbers From Our Switch

✅ 90 Days After Switching:

• Email revenue up 385%
• List growth up 220% (better forms)
• Unsubscribes down 73%
• Time spent on email: 2 hours/week (was 15)
• Tool cost: $37 (was $500)
• Monthly savings: $463
• Annual savings: $5,556
• Extra revenue: $428,000/year

Features That Made Us Switch

The Email AI: Writes better than our $5k/month copywriter

The Design AI: Creates stunning emails without designers

The Strategy AI: Plans campaigns that actually work

The Analytics AI: Shows what matters, ignores vanity metrics

The Automation AI: Builds flows that convert, not confuse

What My Team Says

"I used to dread Monday email creation. Now it takes 10 minutes and performs 5x better. I actually enjoy email marketing again." - Sarah, Marketing Manager
"Klaviyo made me feel stupid with its complexity. AI Media Machine makes me look like a genius. My boss thinks I'm a wizard." - Tom, Email Specialist

The Integration Non-Issue

Worried about switching? Don't be.

Migration took 2 hours:
• Export list from old tool ✓
• Import to AI Media Machine ✓
• Connect e-commerce platform ✓
• Watch revenue climb ✓

No developers needed. No consultants required.

Why This Matters Now

Email Marketing in 2025:
Average person gets 121 emails/day
Generic emails get deleted in 2 seconds
AI-personalized emails get 67% opens

The game has changed. Your tools haven't.

Your Choice Is Simple

Keep paying $200-500/month for tools that deliver "industry standard" results.

Or pay $37/month for AI that delivers industry-leading results.

We made our choice. Revenue is up 385%.

What's your email tool costing you in lost sales?

💡 Quick Math:
Your current email tool: $_____/month
AI Media Machine: $37/month
Monthly savings: $_____

If AI performs just 2x better (ours did 4.9x):
Extra revenue potential: $_____/month

Join the Email Revolution → $1 Trial (Cancel Anytime)

Rachel Foster switched from Mailchimp + Klaviyo ($500/month) to AI Media Machine ($37/month). Email revenue increased 385% in 90 days. Open rates went from 20% to 67%. Her CEO called it "the best marketing decision we've ever made."